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The Mailbox, Birmingham
“The challenge presented to Studiofibre would have seemed daunting to many,
but they delivered an impressive new furniture destination at the heart of the Mailbox”
Paul Hanegraaf, Creative Navigator, Milligan Retail
Scope
Location
Design
Birmingham
Completed
October 2017
Size
20,000 sq ft
Photographer
Tom Bird
The Story
This story is one of flexibility, Studiofibre were commissioned by Milligan Retail to create a vast 20,000 square foot ‘stage set’ which would provide a flexible blank canvas within which the brands could create their own branded areas.
Set out like a grid, Studiofibre conceived a stripped back ‘stage set’ narrative, designed to allow each brand to hang their own ‘scenery’ and to be the protagonist of its allocated space.
All Projects
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