Mary Katrantzou
“Studiofibre know luxury inside out & their approach is entirely bespoke”
Mary Katrantzou, Founder, MARY KATRANTZOU
Scope
Fast retail design, Fabrication & Installation
Location
London & Paris
Completed
November 2017
Size
Pop-up
Photographer
Siobhan Doran
The Story
This story is one of speed, economics and succinct story-telling - designed to instantly capture the shoppers’ attention and ‘set the scene’ for the distinctive narrative of each of Mary Katrantzou’s vibrant collections.
Selfridges, London
Inspired by her project at Waddesdon Manor and the Rothschild collection of creatures and plants, Mary’s exquisite pieces in this collection are undeniably collectors’ items – which we highlighted by creating an installation of precious specimens, displayed in museum-style gilded birdcages. This provided a ‘stage’ for key pieces, and a focus for social media moments and photo ops.
Le Bon Marché, Paris
For this collection, we were inspired by her revolutionary digital prints – conveying a sense of movement, luxurious textures, repeated graphic shapes and a kaleidoscope of colour. Our challenge here however, was a lack of any walls to border the space and instead we used the floor and the ceiling to create a design that echoed Mary’s iconic ‘optic flower’ prints inviting shoppers to literally step into Mary’s world.
